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Begley’s Simply Fresh

New Group Identity

Begleys have been importers and distributers of finest fruits and vegetables since 1959, and it was with the design of a new fleet of vans, that we got the opportunity to create a special badge identity for the company in line with its current visual identity for ‘Simply Fresh’ produce. This new badge identity provided an opportunity to reinforce the established position of this family business and emphasise their strong reputation for quality, reliability and service. Warm colours, earthy undertones and sunshine are all elements that we brought to this new brand making it reflective of ripe fruits and exotic produce.