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Maurice Graham Ltd.

Fun with Family values

Maurice Graham Ltd. is long-established family run building and hardware suppliers whose reputation was founded on tradition, value and expert advice. We were asked to work closely with them to create a fun and distinctive visual identity and assist them with the overall roll out of this new identity across local advertising, point of sale material, external and internal signage and customer branded material. The ‘rhino’ symbol we adopted was distinctive and fun while at the same time, it stressed determination, strength and dynamism.