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Monaghan County Council – Community & Enterprise

“Dont pour your dreams away”, Alcohol Awareness Campaign”

Monaghan County Council in conjunction with the joint policing committee and An Garda Siochana commissioned a target billboard and poster advertising campaign directed at junior certificate students. Its aim was to bring awareness to these students when celebrating their results, to avoid alcohol and to promote an awareness of the implications of alcohol at a young age. Through a workshop approach with a selected group of teenagers we focussed on the message of “Dont pour your dream away” which was rolled out across Monaghan County through ten secondary schools. In the two year period it has been running (over the weekend of the junior cert results), there has only been two reported incidents with An Garda Siochana for this target group across the whole county.